In terms of design, this Häagen-Dazs ice cream sales vehicle draws inspiration from European classical elements. The use of wheels enhances the overall atmosphere, while curtains and drapes create a romantic ambiance. The vehicle incorporates distinct branding symbols and outlines to establish a high brand recognition. Emphasis is placed on subtle material contrasts, such as matte metals and premium fabrics, to reinforce a sense of quality and reflect elegance and high standards.

Contrasting warm and cool lighting is used to shape the atmosphere in the sales area. Lower working tables, adjustable lighting, and a retractable canopy create a more open space, enhancing the overall shopping experience for customers.

In addition to Häagen-Dazs's signature red color, the design also considers sophisticated gray tones to adapt to upscale hotel environments and cater to a wider range of high-end settings.